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Spreading social beyond the digital team
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Induction training: get people to think about how social media be used for their own interests (rather than work stuff) first #nfptweetup -
About 50% of @vinspired are on yammer – using it internally builds confidence in external social media use #nfptweetup -
I like the idea of using internal social media as a sort of training platform and safe space for experimentation.
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What does widening involvement with social media mean for organisational processes?
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. @b33god case study of creating ‘blog club’ – no sign off process just a peer review meeting on a weekly basis. Great idea #nfptweetup
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Two dangers encountered by blog clubs: being stifled by a controlling comms department, or being swamped by too much content. Could you plot a course between these extremes?
The abundance of content created at vInspired’s blog club encouraged @b33god to focus in on key messages: -
vInspired now plan content through weekly catchups.
These share key themes and incorporate all channels (not just digital!):
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#nfptweetup If it ain’t on the content planner it ain’t happening – wise words from @b33god. -
So what does the digital communications team bring to the table?
We should empower, guide and enable.
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Digital teams should be empowering! #nfptweetup -
@cafedumonde: “Digital teams should be there to test the future – but also support and share with the wider team.” #nfptweetup -
I like the idea of digital comms as facilitators of peer learning, as chief among co-learners.
Try to be at the bleeding edge of best practice and tech and platform changes, and share practical insights with colleagues.
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Lucy from @childsi talking about empowering teams on the ground to share their work on digital channels #nfptweetup -
After my own heart. @lucychildsi teaching staff to take photos #nfptweetup -
Pre-written tweets/Facebook posts are a good idea to share with staff at campaign launch time. And cake #nfptweetup
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How should these ideas of empowering and enabling shape our recruitment requirements?
What digital competencies can or should we expect from new staff?
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It’s more important to be curious and open to asking questions than it is to recruit someone already trained in digital #NFPtweetup