This evening a sharp email campaign arrived in my inbox. It’s from Meetup, a platform for people to arrange in-person meetups around shared interests.
With talk of New Year’s Resolutions becoming a little tiresome, the one-word subject line “Unresolutions” feels liberating and iconoclastic.
The content of the email is clear and focused:
The body of the email has an intriguing statement and an invitation to positive action, with a deliciously chunky button, leading with the imperative “try”. So of course I clicked on it.
Strong visuals, focus on the central image and call to action, with other options invitingly waiting at both sides of the screen. The page covers a good range of options.
I like this campaign – it’s positive, empowering, expansive, exploratory and hopeful. Have you seen a good email campaign recently?