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Use social media to help – and reach – new people
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Idea from the panel: Proactive solving of people’s problems is the best way to share your brand socially #lasadigsmt -
The panel asks Have you set up searches for terms that you organisation can help with? #lasadigsmt -
Social media 4 me more abt building n improving relationships; fundraising mite follow, but absolutely not b all, end all #lasadigsmt -
Organisations should provide their volunteers/staff with Social toolkits to help them promote the work of their organisations #lasadigsmt -
MT @PaulBromford “Need to stop talking about ROI & talk about ROE (return on engagement) & social influence! #stickymktgclub #lasadigsmt -
Storytelling
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Charities need to think more about their stories and what change they want to achieve, rather than worrying about channels #Lasadigsmt -
Not just about empowering staff to use technology but teaching everyone in charity how to tell stories #lasadigsmt -
Great discussion on telling great stories – make sure that you are reflecting the stories your supporters are telling you first #lasadigsmt -
@childsi case study:
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#Lasadigsmt using free digital tools to share the entire story, progression and growth on childsi – warts and all. Organic and attentive -
And build community,& spread messages > RT @martinlugton: @childsi used freely available tools and platforms to tell their story #lasadigsmt -
@childsi is always provisional. Working openly towards its aims in dialogue with the community #lasadigsmt
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Social media guidelines in one tweet
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#lasadigsmt “communicate as if you’re wearing a badge”! The beginning and the end of corporate social media guidelines. Fab! #forstercomms -
User experience
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User experience is about more than just having an easy to use website. It’s about how your organisation interacts #lasadigsmt
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Be clear about what you want people to do as a result of visiting your site >> Yes Yes Yes! #lasadigsmt -
‘Donate Now’ buttons. Doesn’t matter how big, red or flashy it’s not going to answer all your prayers! #lasadigsmt
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Here’s pic of what Digital Fundraising isn’t. Donate button necessary but more to it than that #lasadigsmt @rachelbeer http://pic.twitter.com/iDbk1xFx -
Test loads of different versions of your online fundraising efforts – see which works best #lasadigsmt -
If you want to learn more about SEO I recommend this guide ow.ly/fduaw #lasadigsmt
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A good presentation on campaigning
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Here’s my pres from #lasadigsmt as a reminder of what I talked about slideshare.net/Forster_Comm…
