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  1. One central question is how to get people to start using this new social giving space.

    But as the below post outlines, integration with Facebook is a key part of what JustGiving are doing. So they’re creating this space inside the largest social network.

    I’d expect that most people won’t see the JustGiving-side social space, or even know about the changes that JustGiving has made – they’ll just see the results within their existing Facebook feed.

    http://www.fundraising.co.uk/2014/10/17/justgiving-adds-social-features-powered-givegraph/

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