Learning from corporates? – a 10 tweet summary of NFP tweetup 28

Anthony Leung, Social Media Manager at Just Eat Just Eat base their social strategy on engagement. Reach and audience size arise out of this. Anthony advises against doing things the other way round: focusing on growing follower numbers can be self-defeating as you under-invest in engagement and lose followers in the long-run. So how do […]

Video – a 10 tweet summary of NFP tweetup 27

A discussion of film and video in the charity sector. Featuring “The power of supporter-focused video to drive fundraising” – Francis Mason and Rebecca Highfield, Anthony Nolan; “Delivering for public health and fundraising? How Breakthrough Breast Cancer did it with TLC” – Matthew Jupe, Breakthrough Breast Cancer; “MyStory: Lessons learnt from delighting users through video […]

Best Practices & Lessons Learned from 30,000 A/B and Multivariate Tests – summary of Optimizely’s video

Optimizely’s Best Practices & Lessons Learned from 30,000 A/B and Multivariate Tests video is an advert for A/B testing in general, and for Optimizely Optimizely as a tool for running and creating tests. This video features some useful examples of multivariate tests done during the Obama campaign. Here’s my summary: Nothing is sacred. Question assumptions […]

Twitter for good – 7 November 2014

On Friday 7 November, Twitter UK hosted ‘Twitter for Good’ at their London offices. There was an initial presentation aimed at a broad group, presumably ranging from people who don’t use twitter through to charities making heavy use of the platform. This meant that there was a good range of material explaining and selling the […]

Using wordpress for open courses – #ocTEL chat summarised

The 2014 version of Open Course in Technology Enhanced Learning (ocTEL) started last week. The course is free and open to all. My plan for this course is to keep half an eye out for things that might interest me. I don’t expect to be closely involved in conversations, or in knowledge creation, as I’m […]