The DSDM Agile Project Framework for Scrum

I’ve highlighted a few key points from the DSDM Agile Project Framework for Scrum. I’d strongly recommend reading the 2014 White Paper produced by Andrew Craddock, Keith Richards, Dorothy Tudor, Barbara Roberts and Julia Godwin for the DSDM Consortium. Download the 22-page white paper. (DSDM is ‘The Dynamic Systems Development Method’.) The paper provides a […]

What makes an effective digital donation process?

I’ve made donations to a number of top UK charities. They use these techniques to encourage donations: Promote regular giving Amount shopping lists and user choice Ease of use Images of people Social proof, trust seals, where your money goes Emotional reinforcement Use donations as part of a multi-channel relationship I’ll now elaborate a little […]

Page load speed of top 10 UK charity brand websites

Visitors like fast websites, and your digital performance suffers if your site loads slowly. How fast are UK charity websites, and which charity has the fastest website? I’ve surveyed the websites of the top 10 UK charity brands, as identified by the 2014 Charity Brand Index. From a performance perspective, the ideal is to have […]

Social sharing – observations and recommendations

I’ve surveyed the social sharing options on a number of news publication websites, to see if there are any common or best practices. Here’s what I found: Facebook and twitter are seen as the most important sharing networks. Google+ is reluctantly included. Given recent announcements about Google deprioritising Google+, it seems likely to be even […]

Why page load speed is important – the impact of site speed on conversions and revenue

Visitors expect your website to load quickly, and will leave if you make them wait too long. People will leave in a matter of seconds, and fractions of a second are significant here. Designing an attractive and usable website is important, but its performance shapes how it is used in practice. If visitors don’t even […]

Best Practices & Lessons Learned from 30,000 A/B and Multivariate Tests – summary of Optimizely’s video

Optimizely’s Best Practices & Lessons Learned from 30,000 A/B and Multivariate Tests video is an advert for A/B testing in general, and for Optimizely Optimizely as a tool for running and creating tests. This video features some useful examples of multivariate tests done during the Obama campaign. Here’s my summary: Nothing is sacred. Question assumptions […]

How to design usable multi-page articles

In-depth digital articles can be hard to navigate. Dividing them into different sections can make things easier. For example, at Mind, we split our information on depression into subsections, so that if you want to quickly navigate to “Symptoms”, “Causes”, “Self-help, treatment and support”, “How can friends and family help” (etc) you can do so. […]

What Graspop 2014’s running order teaches us about user needs and being responsive

When attending a music festival, your most important decisions relate to which bands to see, and when and where they are playing.* You want to know which bands clash with each other; you want to be able to work out how long you can spend checking out a new band before leaving to get to […]

What are the attributes of a shareable idea?

Ideas are powerful. But any power they have has to be realised through people applying them, either in their own thoughts, or in interaction with the world or other people. So ideas are worthless if they aren’t shared. I agree with Jesse Stommel when he says that: Having complex ideas that can can be communicated […]