How might we broaden political discourse and understanding in people age 25-35 in the UK? – Design project from the Design Kit course

This is a writeup of the design project I carried out with Tamsyn Hyatt as part of Ideo and +Acumen’s Design Kit: The Course for Human-Centered Design. Check out the prototype we produced. Inspiration Interviews We spoke to people with a range of political views, and carried out participant observation of their news-consumption activity. We […]

What makes an effective digital donation process?

I’ve made donations to a number of top UK charities. They use these techniques to encourage donations: Promote regular giving Amount shopping lists and user choice Ease of use Images of people Social proof, trust seals, where your money goes Emotional reinforcement Use donations as part of a multi-channel relationship I’ll now elaborate a little […]

Page load speed of top 10 UK charity brand websites

Visitors like fast websites, and your digital performance suffers if your site loads slowly. How fast are UK charity websites, and which charity has the fastest website? I’ve surveyed the websites of the top 10 UK charity brands, as identified by the 2014 Charity Brand Index. From a performance perspective, the ideal is to have […]

Why page load speed is important – the impact of site speed on conversions and revenue

Visitors expect your website to load quickly, and will leave if you make them wait too long. People will leave in a matter of seconds, and fractions of a second are significant here. Designing an attractive and usable website is important, but its performance shapes how it is used in practice. If visitors don’t even […]

How to design usable multi-page articles

In-depth digital articles can be hard to navigate. Dividing them into different sections can make things easier. For example, at Mind, we split our information on depression into subsections, so that if you want to quickly navigate to “Symptoms”, “Causes”, “Self-help, treatment and support”, “How can friends and family help” (etc) you can do so. […]

What Graspop 2014’s running order teaches us about user needs and being responsive

When attending a music festival, your most important decisions relate to which bands to see, and when and where they are playing.* You want to know which bands clash with each other; you want to be able to work out how long you can spend checking out a new band before leaving to get to […]

My favourite New Year email campaign

This evening a sharp email campaign arrived in my inbox. It’s from Meetup, a platform for people to arrange in-person meetups around shared interests. With talk of New Year’s Resolutions becoming a little tiresome, the one-word subject line “Unresolutions” feels liberating and iconoclastic. The content of the email is clear and focused: The body of […]