Best Practices & Lessons Learned from 30,000 A/B and Multivariate Tests – summary of Optimizely’s video

Optimizely’s Best Practices & Lessons Learned from 30,000 A/B and Multivariate Tests video is an advert for A/B testing in general, and for Optimizely Optimizely as a tool for running and creating tests. This video features some useful examples of multivariate tests done during the Obama campaign. Here’s my summary: Nothing is sacred. Question assumptions …

Twitter for good – 7 November 2014

On Friday 7 November, Twitter UK hosted ‘Twitter for Good’ at their London offices. There was an initial presentation aimed at a broad group, presumably ranging from people who don’t use twitter through to charities making heavy use of the platform. This meant that there was a good range of material explaining and selling the …

How to view the number of unique visitors to a page, or set of pages, in Google Analytics

You can see the number of unique visitors to your site as a whole in Google Analytics’ Audience report. But if you go to Behavior > Content Drilldown, to view a particular page of set of pages, you can only see “unique page views”. Unique page views is a different measure to unique visitors. What …

Edward Said: Orientalism – summary

Ideas created and presented in an academic context are often brilliant but hard to unwrap and digest. I’ve attempted to pull out some quotations from Edward Said’s Orientalism that I hope will help summarise some of its key points. (Page references in square brackets are from Edward W. Said, Orientalism, Penguin Classics, 2003) What is …

What I learnt from Coursera’s Operations Management course

Recently I completed Coursera’s Introduction to Operations Management course. The course was made up of 5 units. Course outline Process analysis Measuring the flow of units through a production process; Little’s Law; inventory turns; inventory buffering: make to stock (McDonald’s) or make to order (Subway); working out bottlenecks when there are different types of flow …