In 2013 we redesigned the Mind website, to make it easier for people to use. Lots of people told us that the old website was hard to use, and sometimes overwhelming. We wanted to make our website easier to use, so that people can seek our help sooner, get behind our campaigns, and support us …
Author Archives: martin
Best Practices & Lessons Learned from 30,000 A/B and Multivariate Tests – summary of Optimizely’s video
Optimizely’s Best Practices & Lessons Learned from 30,000 A/B and Multivariate Tests video is an advert for A/B testing in general, and for Optimizely Optimizely as a tool for running and creating tests. This video features some useful examples of multivariate tests done during the Obama campaign. Here’s my summary: Nothing is sacred. Question assumptions …
6th anniversary – a 10 tweet summary of NFP tweetup 25
[View the story “6th anniversary – a 10 tweet summary of NFP tweetup 25” on Storify]
Twitter for good – 7 November 2014
On Friday 7 November, Twitter UK hosted ‘Twitter for Good’ at their London offices. There was an initial presentation aimed at a broad group, presumably ranging from people who don’t use twitter through to charities making heavy use of the platform. This meant that there was a good range of material explaining and selling the …
Why I disagree with GamerGate
I oppose GamerGate, and I’d like to explain why. Please be aware that much of what follows is unpleasant and NSFW. GamerGate began on unsound foundations GamerGate started off with Eron Gjoni posting an angry rant about his ex-girlfriend Zoe Quinn. Zoe Quinn was accused of using a sexual relationship with journalist Nathan Grayson to …
How to view the number of unique visitors to a page, or set of pages, in Google Analytics
You can see the number of unique visitors to your site as a whole in Google Analytics’ Audience report. But if you go to Behavior > Content Drilldown, to view a particular page of set of pages, you can only see “unique page views”. Unique page views is a different measure to unique visitors. What …
Campaigns we love – a 10 tweet summary of NFP tweetup 24
[View the story “Campaigns we love – a 10 tweet summary of NFP tweetup 24” on Storify]
Edward Said: Orientalism – summary
Ideas created and presented in an academic context are often brilliant but hard to unwrap and digest. I’ve attempted to pull out some quotations from Edward Said’s Orientalism that I hope will help summarise some of its key points. (Page references in square brackets are from Edward W. Said, Orientalism, Penguin Classics, 2003) What is …
What I learnt from Coursera’s Operations Management course
Recently I completed Coursera’s Introduction to Operations Management course. The course was made up of 5 units. Course outline Process analysis Measuring the flow of units through a production process; Little’s Law; inventory turns; inventory buffering: make to stock (McDonald’s) or make to order (Subway); working out bottlenecks when there are different types of flow …
Continue reading “What I learnt from Coursera’s Operations Management course”
Stop, collaborate and listen – a 10 tweet summary of NFP tweetup 23
[View the story “Stop, collaborate and listen – a 10 tweet summary of NFP tweetup 23 ” on Storify]