Digital and Product Management
Anthony Leung, Social Media Manager at Just Eat Just Eat base their social strategy on engagement. Reach and audience size arise out of this. Anthony advises against doing things the other way round: focusing on growing follower numbers can be self-defeating as you under-invest in engagement and lose followers in the long-run. So how do …
Continue reading “Learning from corporates? – a 10 tweet summary of NFP tweetup 28”
Visitors like fast websites, and your digital performance suffers if your site loads slowly. How fast are UK charity websites, and which charity has the fastest website? I’ve surveyed the websites of the top 10 UK charity brands, as identified by the 2014 Charity Brand Index. From a performance perspective, the ideal is to have …
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I’ve surveyed the social sharing options on a number of news publication websites, to see if there are any common or best practices. Here’s what I found: Facebook and twitter are seen as the most important sharing networks. Google+ is reluctantly included. Given recent announcements about Google deprioritising Google+, it seems likely to be even …
Continue reading “Social sharing – observations and recommendations”
This is a set of notes from Kristof and Wudunn’s work on international development from a female perspective. Stories are more effective than statistics, so I’d recommend reading the full book for its powerful stories. Taken from Kristof and Wudunn: Half the Sky – How to Change the World (2013 Virago print of 2009 publication). …
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Visitors expect your website to load quickly, and will leave if you make them wait too long. People will leave in a matter of seconds, and fractions of a second are significant here. Designing an attractive and usable website is important, but its performance shapes how it is used in practice. If visitors don’t even …
A discussion of film and video in the charity sector. Featuring “The power of supporter-focused video to drive fundraising” – Francis Mason and Rebecca Highfield, Anthony Nolan; “Delivering for public health and fundraising? How Breakthrough Breast Cancer did it with TLC” – Matthew Jupe, Breakthrough Breast Cancer; “MyStory: Lessons learnt from delighting users through video …
Continue reading “Video – a 10 tweet summary of NFP tweetup 27”
[View the story “Data – a 10 tweet summary of NFP tweetup 26” on Storify]
This is a set of quotes summarising Paulo Freire’s thoughts on the structures and methods needed for genuine revolution, taken from The Pedagogy of the Oppressed (1996 Penguin Edition). Appropriate revolutionary structures and methods Who is a radical? “What distinguishes revolutionary leaders from the dominant elite is not only their objectives, but their procedures.” (148) …
Continue reading “Paulo Freire: Pedagogy of the Oppressed – revolutionary structures and methods”
This is a summary of Paulo Freire’s explanation of the banking and libertarian models of education, from The Pedagogy of the Oppressed (1996 Penguin Edition). The point of education and human action is “the individual’s ontological and historical vocation to be more fully human.” (37) Two models of education The banking model of education is …