Your instincts can only take you so far, so let data take the next step

Alternative title: “What ear wax taught me about being a digital communicator”. Being creative and having lots of different ideas is fantastic. But as a digital communicator this is not the end of your job. You can relentlessly use data and evidence to improve your work and focus in on the best ideas. Or, in […]

Google announces 2 changes to Google Grants for 28 January 2013

I received an email from Google announcing a couple of changes to the Google Grants programme: “We are writing to let you know about a few changes to the Google Grants programme. As part of our ongoing efforts to grow our advertising programme for nonprofits, we are making two changes to the Grants programme. First, […]

10 interview questions to ask a digital communications manager

Lots of organisations are recruiting digital communications managers right now. This role requires a wide range of skills: strategic thinking, creativity, flair and instinct for written and oral communications, combined with sharp technical skills, an enquiring mind and an enthusiasm to dive deep into intricate problems and emerge with practical results. But if you’re not a digital […]

Why it’s important to backup your content database(s)

I went to share an exciting hearing research story on twitter this evening and found that the link wasn’t working properly. Rather than a short blog post on an impressive piece of research, however, I arrived at the following screen: This isn’t the type of message any digital communications manager wants to see on their website […]

Towards digital service provision by charities

Charities are still working out how best to harness digital communications for fundraising. (See Public Zone’s Digital Handbook, for example). But digital’s untapped potential extends far beyond fundraising. I’m most interested in seeing how we can use digital technology to improve service provision and to directly change the world for the better. In this post […]

My favourite New Year email campaign

This evening a sharp email campaign arrived in my inbox. It’s from Meetup, a platform for people to arrange in-person meetups around shared interests. With talk of New Year’s Resolutions becoming a little tiresome, the one-word subject line “Unresolutions” feels liberating and iconoclastic. The content of the email is clear and focused: The body of […]

Setting up your twitter command centre

If you’re following more than fifty people on twitter, watching everything in a single stream of activity on twitter.com is probably tiring and frustrating. The constant rush of messages can feel overwhelming, and it’s hard to make sense of what’s most important. If you follow accounts covering different topics, the diverse tweets can blend together […]

Digital communicators need to keep learning

To be a good digital communicator is to be a lifelong learner. The digital landscape keeps changing. Google alters its search algorithm; new services and platforms are released; user devices and expectations evolve; web standards develop; a new version of HTML or CSS is released; the legislative context shifts as the EU’s cookie laws are […]

NFP tweetup’s 4th birthday in 10 tweets – Opening up (organisations with) social media

Spreading social beyond the digital team Induction training: get people to think about how social media be used for their own interests (rather than work stuff) first #nfptweetup Joseph [email protected] Wed, Nov 21 2012 10:28:49 ReplyRetweetFavorite About 50% of @vinspired are on yammer – using it internally builds confidence in external social media use #nfptweetup […]