Agile innovation in income generation for charities
Innovation in income generation – NFP Tweetup 19, 11 July 2013 – in 10 tweets.
This tweetup was actually focused more on ways of working than on income generation, and agile methodology was the big discussion point.
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The PlumpyNut Challenge: making earned media work for fundraising Deniz Hassan, Digital Marketing Manager at Merlin
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We wanted to have fun with brand. We’ve spent 10 years sending photos of sad children to people and it’s not working anymore #nfptweetup
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Merlin took a strategic move – no ‘sad Christmas campaign’. Went for a positive fr campaign in the new year #nfptweetup
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Took a more low-fi, playful approach to content-creation. Shamelessly reached out to celebrities on twitter to encourage them to share the message.
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£6k cost for Merlin’s Twitter campaign earned £40k in donations, 500 new supporters and millions of impressions: not too shabby #nfptweetup
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Task Squad: Developing a self-sustaining commercial enterprise, by Sam Sparrow, Knowledge and Innovation Manager, and Damien Austin-Walker, Head of Digital, at Vinspired
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Most recruitment consultants aren’t doing a great job of finding work for young people without experience, so it’s interesting to see Vinspired take the initiative here.
Task Squad “Post paid tasks, corporate errands and temporary jobs to a community of over 100,000 young people eager to get into the job market.”
This session was an interesting summary of Vinspired’s creation of a spin off micro-recruitment business. Good discussion around agile ways of working and how this can minimise risks, improve focus on objectives, and enhance organisational ways of working through better collaboration.
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Lean, agile development process – start small and test! Less risk and easier for SMT to swallow if it fails! #nfptweetup
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Test the concept before you build _anything_ #nfptweetup
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You learn as you implement. Very good point, you never stop learning when developing in start up mode. #NFPTweetup
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Just Giving’s ways of working, by @annanthem
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This slot continued the discussion of agile methodology, by looking at JustGiving’s processes.
I’m wary of using terms without pointing people to their origin, so I tweeted out a link to the agile manifesto.
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Wondering what ‘agile’ is all about? Start with the v short agile manifesto ow.ly/1Z4oG2 #nfptweetup
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“We don’t care who reports to who – we can’t afford to.” Nice. #NFPtweetup
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Systematically taking down any barriers to co-creation that we find – @justgiving #nfptweetup
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“We work out the ‘why’ of everything. Then, obsessively measure, and measure again” says @annanthem #NFPTweetup
