This NFP Tweetup included sessions on PPC, Oxfam’s digital fundraising work – and app – and Cancer Research UK’s digital transformation. Lots of great ideas were shared – I’ve tried to pull out 10 of the very best tweets to summarise the event. The Case for Investing in Adwords – Kate Sanger, Head of Communications …
Monthly Archives: May 2017
Behavioural psychology approaches to service design – Alisan Atvur
Below is a video and summary of a talk by Alisan Atvur at the Camp Digital conference. Psychology knows that behaviour is seldom rational. So we need to study behaviour. Create a common design language with “nonviolent communication” Marshall Rosenberg argued that there were 3 categories of non-violent communication: 88 human needs 91 positive feelings …
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