Best Practices & Lessons Learned from 30,000 A/B and Multivariate Tests – summary of Optimizely’s video

Optimizely’s Best Practices & Lessons Learned from 30,000 A/B and Multivariate Tests video is an advert for A/B testing in general, and for Optimizely Optimizely as a tool for running and creating tests. This video features some useful examples of multivariate tests done during the Obama campaign. Here’s my summary: Nothing is sacred. Question assumptions […]