3 quick points I learned from Google’s Digital Analytics Fundamentals course

Google’s Digital Analytics Fundamentals course started gently, introducing some good overall concepts about measuring objectives, but soon ramped up the difficulty so that experienced users would probably learn something too. Here are three things I’d like to share with my team:

  1. A “bounce” is a session with only one interaction. Bounce visits are assigned a time on page and a visit duration of zero.
  2. Goal conversions can only be counted once per visit. Ecommerce transactions can be counted multiple times per visit
  3. Visitor flow behavior report can show you events as well as page views.

What are the attributes of a shareable idea?

Ideas are powerful. But any power they have has to be realised through people applying them, either in their own thoughts, or in interaction with the world or other people.

So ideas are worthless if they aren’t shared.

I agree with Jesse Stommel when he says that:

Ideas need to connect with other ideas to grow and develop. Ideas can collide unexpectedly and lead to exciting and transformative results.

I don’t think that we should have to mine and labour to unearth a good idea, or to tease it out of some difficult academic prose.

The initial understanding of an idea should be simple. The challenge should be in exploring an idea’s implications, its limitations, its potential, and in applying it.

So what do I think are the attributes of a shareable idea?

A good idea is easy to understand, and portable.

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Present your ideas in a concise and intelligible fashion, and in a way that can be easily shared. This will make them more powerful and useful.