Monthly Archives: February 2014

Google’s Digital Analytics Fundamentals course started gently, introducing some good overall concepts about measuring objectives, but soon ramped up the difficulty so that experienced users would probably learn something too. Here are three things I’d like to share with my team: A “bounce” is a session with only one interaction. Bounce visits are assigned a …

Continue reading “3 quick points I learned from Google’s Digital Analytics Fundamentals course”

Ideas are powerful. But any power they have has to be realised through people applying them, either in their own thoughts, or in interaction with the world or other people. So ideas are worthless if they aren’t shared. I agree with Jesse Stommel when he says that: Having complex ideas that can can be communicated …

Continue reading “What are the attributes of a shareable idea?”