After a short hiatus, the NFP tweetup has returned – this time held at JustGiving’s offices. Here are ten particularly illuminating tweets from the event:
@LucyCaldicott & @Skipinder set up a Facebook group for fundraising discussion
They’ve found it helpful to extend their network.
3. Take yourself out of your own little circle. Go speak to others outside your organisation or outside your area #nfptweetup
— Amy J France (@MrsAJFrance) June 9, 2016
Recently I attended an event for digital project managers. Most attendees were definitely not in the charity sector. Hearing quite different perspectives – and different acronyms and terminology – was refreshing and illuminating.
The group set up by @LucyCaldicott & @Skipinder is self-organising and non-hierarchical
What i love is someone who asks about badges gets a reply from a director of fundraising from a huge charity – @LucyCaldicott #nfptweetup
— Amy J France (@MrsAJFrance) June 9, 2016
Reminds me of Clay Shirky: organising without organisations has become ridiculously easy #nfptweetup https://t.co/6YVQloqXZb
— Karl Wilding (@karlwilding) June 9, 2016
Modbods is another recommended self-organising digital community. It’s on Google+ and is focused on community management:
Modbods? 😉 #NFPtweetup
— Kirsty Marrins 📝 (@LondonKirsty) June 9, 2016
@charlotte_cox worked to move somewhereto_ from charity to self-sustaining social enterprise
They had to work on selling their core offer to customers. Potential customers weren’t actually interested in their core vision/mission, so they had to package things differently.
They’ve boiled their key message down to: “Rent space from us, support creative young people”. (Or, to actually quote their website: “Find and book the perfect space to pursue your ideas and ambitions while giving a young person the chance to pursue theirs.”)
Biggest take out? Keep it simple. Strip back your message. Key message should be short and sweet. #NFPtweetup
— NFPtweetup (@NFPtweetup) June 9, 2016
Tips on event social media from @dansmythphoto of @TeenageCancer
Covering a live event on social media doesn’t need to entail incessant posting of content:
Love the learning of "you are excited, you want to spam everyone but actually that tends to switch people off" #nfptweetup
— Amy J France (@MrsAJFrance) June 9, 2016
Facebook will penalise you for sharing too much similar content.
Learnings: 'Video is awesome, but have to be sensible with it': FB downgrades similar content. Dedicate resource to find stories #NFPtweetup
— Rachel Beer (@rachelbeer) June 9, 2016
Quality not quantity is more important for social content. Don't bombard people, give them your best. #NFPtweetup
— NFPtweetup (@NFPtweetup) June 9, 2016
It’s not always sufficient to just share supporter videos. You need to invest in editing them:
Dan says, they'd learned it's not enough just to post supporters' videos. They invested in editing to create watchable content #NFPtweetup
— Rachel Beer (@rachelbeer) June 9, 2016
Teenage Cancer Trust re-cut their longer videos to appropriate length for social.
Don’t just cross-post your video on all the different social networks: adapt your content for each.
If you want to share a video on social, make it shorter, and make it work with no sound.
Just Giving’s #poweredbypeople campaign at the London Marathon
Just Giving created fundraisers a personalised page that they could share with their friends. It showed how much they’d raised, and pulled in information on their cause.
“People like presents more than asks.”
The videos were 'a gift' to fundraisers and didn't appear like an ask to their friends – which really worked #NFPtweetup
— Rachel Beer (@rachelbeer) June 9, 2016
Focus on what you can do to delight your supporters rather than keep asking them for more #NFPtweetup
— Natalie Brownless (@NatalieB_5) June 9, 2016
Also, snapchat filters are apparently quite cost-effective at the moment, with a good ROI.