Personalisation – a summary of Together We’re Better, September 2015

A summary of key points from an event hosted by Together We’re Better. Personalisation is adapting a digital experience to a user’s attributes and presumed interests or needs. Personalisation isn’t necessarily a good thing – it can come across as good or creepy A reminder that you should start by understanding your goal, and then […]

Learning from corporates? – a 10 tweet summary of NFP tweetup 28

Anthony Leung, Social Media Manager at Just Eat Just Eat base their social strategy on engagement. Reach and audience size arise out of this. Anthony advises against doing things the other way round: focusing on growing follower numbers can be self-defeating as you under-invest in engagement and lose followers in the long-run. So how do […]